Scroll your feed. That account posting a flawless carousel every single day, never sick, never off, never bored. There is a decent chance no human touched it. It is a small machine on a timer, and you could build one this afternoon.
Angus Sewell (Angus the Nontechnical) lays out the exact rig: four skills in a line that scrape what already went viral in your niche, reword it in your voice, design the cards, and post while you sleep, all wired together with off-the-shelf connectors and zero code. His build is genuinely clever and I have no quarrel with the how. The important line is what he says it cannot do. In his words, “The machine can scale copying forever. It can never originate.” That is the whole game.
Here is where I would push harder than the how-to. This trick is not neutral. It is a pollution engine, and the research is catching up to it. A 2026 study out of Tilburg found that people using AI to brainstorm produced individually sharper ideas that were collectively far more similar to each other. Other work shows that when the AI is taken away, creativity collapses while the sameness keeps climbing. Point ten thousand of these copy-machines at the same proven winners and the entire niche converges on one beige average. You are not standing out, you are feeding the mush.
So the strategy has a shelf life built in. The scrape-and-reskin move works right up until everyone runs it, which, given how easy Angus makes it look, is roughly now. When copying is free, the copy is worth nothing.
My addition to his point about originality: having original ideas is necessary but no longer sufficient. Your best genuine post gets scraped and reworn by fifty of these bots within days, so the edge is not just the idea. It is the speed, the distribution, and the relationship with an audience that knows your face. The bot can clone your words. It cannot clone the reason people trust you.
Use the machine, by all means. Just demote it. Let it do the grunt work of research, formatting and scheduling, and keep the thinking on the human side of the desk. Automate the boring layer, own the ideas, and do not kid yourself that a scheduler is a strategy.
Did you know: in one platform’s own case study, a fully faceless AI-run account reportedly climbed to 2.5 million followers, which tells you the ceiling is high and the floor, where the rest of the clones live, is very crowded.